Friends seated around a table outside in beautiful green grass

Barenbrug Launches New Small Pack Designed for Distributor Success

FOR IMMEDIATE RELEASE

Tangent, OR – March 13th, 2025 — Barenbrug is excited to unveil its all-new Small Pack, created with distributors’ needs in mind. This innovative packaging solution combines functionality, visibility, and ease of use. These 5 lb and 10 lb bag options are designed to make your job simpler and more efficient.

Packed with Features That Deliver 

The new Small Pack includes several highly practical features to elevate your customer experience and optimize distribution processes: 

Yellow Grass seed bag with Premium Grass Seed on the front with explainer text on the side
  • Bottom Designed for Shelf Placement – The pack stands upright on shelves thanks to its sturdy bottom gusset, increasing visibility at retail locations and making it more attractive to customers.
  • Side Gussets for Pallets – The addition of side gussets ensures that product information is easily visible, even when the packs are stacked on a pallet or on a shelf. No more hunting for details or struggling with orientation.
  • Clear Instructions for Customers – Planting and overseeding instructions are displayed on the back of the bag, making it easy for end-users to get the most out of their purchase. This small detail can lead to higher customer satisfaction and fewer follow-up inquiries. 
Yellow Grass seed bag with Premium Grass Seed on the front with explainer text on the side

Why You'll Will Love This 

At Barenbrug, we understand that distributors are at the heart of getting innovative solutions into the hands of customers. We designed this Small Pack to help you save time, stand out on store shelves, and provide an outstanding customer experience. 

"We’re always looking for ways to make life easier for distributors," said Andrew Crawford, Director of Marketing at Barenbrug. "This new Small Pack isn’t just about great packaging; it’s about helping our partners succeed. From improved visibility to ease of use, we’ve tailored these features to support distributors every step of the way." 

Yellow Grass seed bag with Premium Grass Seed on the front with explainer text on the side

Available Now 

The Small Pack is now available to distributors nationwide. If you’d like to learn more or place an order, reach out to your Territory Sales Manager.

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About Royal Barenbrug Group

Headquartered in the Netherlands, and with a 120-year history, Barenbrug is a fourth-generation, family-owned company dedicated to the research, development and production of grass seeds & legumes for agricultural and recreational markets. With over 900 employees, in more than 20 countries on six continents in all major climate regions, our mission is to increase animal productivity to help feed the world and enhance the enjoyment of green spaces. With a global presence in over 20 countries and research facilities on every continent, Barenbrug remains dedicated to enhancing the quality of life through sustainable grassland and agricultural solutions.

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