Research and Development

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At Barenbrug, our R&D is more than just a department—it's a driving force that propels our mission to meet the needs of end-users while addressing global and local challenges. Through a commitment to innovation, sustainability, and the integration of global expertise with local insights, we deliver grass seed products that set the standard for excellence in the industry.

Driven by End-User Needs

Our R&D efforts are centered around the needs of our end users. We recognize that the success of our grass seed products starts with understanding and responding to the specific needs of our end users, not only professionals in forage, turf, sports, landscaping but also backyard consumers. While we take pride in meeting our customers’ needs, we are equally privileged to look to them for inspiration for new, improved solutions. The better we deliver on your wants and needs and help you grow your business, the better we can innovate and share our advances worldwide. By continuously researching their needs and knowing their concerns and desires, we ensure that our innovations lead to practical, high-value solutions that improve the quality, profitability and sustainability of grass and turf-related products and services worldwide.

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Adapting to Climate Change

The global climate is changing, bringing new challenges to grass cultivation. Our R&D team is at the forefront of developing resilient grass varieties that can withstand diverse and shifting environmental conditions. Through rigorous testing and cutting-edge breeding techniques, we create seeds that thrive under various stresses such as drought, extreme temperatures, and disease pressures.

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Global Expertise, Local Results

Our global network of experts collaborates to bring together the best research from around the world. This international perspective allows us to integrate diverse insights and techniques into our R&D processes. We understand that local conditions are unique, and that's why we tailor our solutions to deliver optimal results in specific regions. By combining global expertise with local knowledge, we achieve outstanding outcomes for our customers, no matter where they are located.

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Commitment to Innovation

Innovation is at the heart of our R&D philosophy. We invest heavily in state-of-the-art facilities and foster partnerships with leading research institutions to stay at the cutting edge of grass seed technology. Our commitment to continuous improvement drives us to explore new frontiers in seed science, ensuring that we deliver superior products that meet the evolving needs of the market.

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Sustainable Practices

Sustainability is a core value in our R&D efforts. We strive to develop grass seed varieties that not only perform exceptionally but also contribute to environmental stewardship. By reducing the need for water, fertilizers, and pesticides, our seeds support sustainable landscaping and agricultural practices. We are dedicated to creating a greener future through innovative, eco-friendly solutions. 

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Click to learn more about Barenbrug's grass seed innovation