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Barenbrug USA Announces Appointment of New Chief Revenue Officer

Barenbrug USA is delighted to announce the appointment of John P. Walther as the new Chief Revenue Officer.


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TANGENT, OR – June 10, 2024 – Barenbrug USA is delighted to announce the appointment of John P. Walther as the new Chief Revenue Officer (CRO). With a career spanning over three decades in the industry and extensive experience in sales and marketing, John returns to Barenbrug with a wealth of knowledge, leadership skills, and a genuine passion for customer-centric solutions.

John Walther first joined the Barenbrug family in September 2001, where he dedicated 13.5 years to driving sales and marketing initiatives until March 2014. Throughout his tenure, he demonstrated a remarkable ability to open new markets and identify business opportunities, always striving to add value and address customers' needs.

Vision for the Future
With a keen focus on evaluating opportunities, determining necessary assets and investments, and finding optimal solutions for customers, John exemplifies a commitment to problem-solving and innovation. His skills span sales management, product development, budget analysis and planning, market analysis, goal setting, and team building. John believes in the power of cohesive teamwork and has a proven track record of empowering teams to achieve common goals.

Justin Burns, CEO of Barenbrug USA states, "We are excited to have John rejoining our team. John has a passion for building long-lasting relationships with customers and deploying strategies that deliver solutions to end users. I am excited for John to lead our Marketing and Sales channels in the role of Chief Revenue Officer for Barenbrug USA."

John's perspective of selling solutions rather than just products is anchored in his commitment to creating positive and lasting impacts for customers. He views each sales opportunity as a chance to consult and collaborate, rather than merely transact. This customer-first mindset aligns perfectly with the core values of Barenbrug, driving both innovation and satisfaction. By prioritizing customers' success and continuously seeking ways to improve their experience, John aims to elevate Barenbrug’s position as the trusted partner in the industry.


About Royal Barenbrug Group

Headquartered in the Netherlands, Barenbrug is a fourth-generation, family-owned company dedicated to the research, development and production of grass seeds & legumes for agricultural and recreational markets. With over 900 employees, active in more than 20 countries on six continents in all major climate regions, our mission is to increase animal productivity to help feed the world and enhance the enjoyment of green spaces. Together, our operating companies deliver annual net sales in excess of €370 million. More information can be found at


For further information, please contact:

Andrew Crawford
Director of Marketing and Brand Development
T | 541 619 8595
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Barenbrug USA is thrilled to welcome John Walther back to the team. With his extensive expertise and dedication to customer-centric solutions, we are confident that he will play a pivotal role in driving our company's future success.