Al Hirsh

Barenbrug USA Announces Retirement of Long-Time VP Al Hirsch

Tangent, OR, June 28, 2024 – Barenbrug USA today announced the retirement of Al Hirsch, Vice President of the Consumer Product Division, after 24 years of dedicated service. Mr. Hirsch has been instrumental in driving the success of the consumer products division and contributing significantly to the overall growth and reputation of Barenbrug USA. 

Al Hirsch's tenure at Barenbrug has been marked by a relentless focus on customer satisfaction, earning him and his team multiple awards and recognitions. His leadership has fostered a culture of excellence and customer-centricity that will continue to influence the division for years to come. 

Reflecting on his career, Hirsch stated, “It has been an honor to serve the company and our customers for the past 24 years. I am proud of the team we have built and the customer-centric culture that defines us.” 

In the wake of Al Hirsch's retirement, the responsibilities he shouldered will be adeptly managed by the capable team members he has mentored over the years. Each of these individuals embodies the high standards and customer-first approach that were the hallmarks of Al's leadership. To ensure a seamless transition, Chief Revenue Officer John Walther will oversee the continued upholding of these standards of excellence and ensure that Barenbrug's commitment to quality and customer satisfaction remains unwavering. 


About Royal Barenbrug Group 

Headquartered in the Netherlands, and with a 120-year history, Barenbrug is a fourth-generation, family-owned company dedicated to the research, development and production of grass seeds & legumes for agricultural and recreational markets. With over 900 employees, in more than 20 countries on six continents in all major climate regions, our mission is to increase animal productivity to help feed the world and enhance the enjoyment of green spaces. With a global presence in over 20 countries and research facilities on every continent, Barenbrug remains dedicated to enhancing the quality of life through sustainable grassland and agricultural solutions. 


For further inquiries, please contact: 

Andrew Crawford  

Director of Marketing and Brand Development  

Phone: 541-619-8595