NEWS: Barenbrug USA Announces Retirement of Barry Larson, Turf Territory Sales Manager Midwest

July 1, 2026

Barenbrug USA announces the retirement of Barry Larson, Turf Territory Sales Manager for the north central United States, effective June 30, 2026.

Larson built his foundation in the seed industry at Jacklin Seed, where he earned a reputation as a trusted, knowledgeable, and deeply dedicated sales professional. When the Jacklin Seed team joined Barenbrug in 2020, Larson carried that same passion and integrity into his new role, bringing with him long-standing customer relationships and a work ethic that made an immediate impact on the organization.

Over his years with Barenbrug, Larson demonstrated an exceptional commitment to his customers across the north central region. His industry knowledge, reliability, and genuine love for the seed business set a high standard for those around him, and his contributions to the team will be felt long after his departure.

Trevor Elliott will assume responsibility for the north central territory following Larson's retirement. Customers in the region can expect a smooth transition and the same high level of service Barenbrug USA is known for.

Barenbrug is grateful for everything Barry Larson has brought to the organization and to the customers he served. He leaves behind a strong legacy in the territory and in the industry. The company wishes him all the best in this well-deserved next chapter.